Digital Marketing- What is it?

What does a digital marketer do?

Good question!

At the simplest level, digital marketers attract customers through any or all digital channels. 

These channels include email, pay-per-click advertising, organic local search, SEO, video marketing, Facebook groups, content marketing… 

Wherever customers can be found online, digital marketers will be right there. They’ll be seeking to attract highly qualified leads for their business. 

Because digital marketing involves the full range of marketing activities, a digital marketer must provide a business the full range of marketing:

  • Traditional market research into needs and desires of prospective customers
  • Developing a digital marketing strategy 
  • Creating (and revising) a strategic plan 
  • Designing marketing campaigns 
  • Automating, creating and executing marketing campaigns 
  • Creative production, such as video, design, copy
  • Digital advertising – Pay Per Click (PPC), Display
  • Diverse...
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Marketing Runs Deep: Episode 28

Hi everybody, it's Bryan Hatch, founder of AutomateBIG. And I want to show you today on the blog, how to get more out of your Facebook comments. So we're going to jump in on my screen and I'm going to actually show you one tactic that we've used over the past number of years. And the thing that I love to say about this the most is that this tactic that we used to utilize Facebook comments in a much better way than most people do actually outperformed a political figure that was giving a big speech the same day we were doing this.

So it's kind of funny that you look at what's going on in the world. And sometimes you're like, okay, well, how are they generating so many comments? Or how are people actually responding to all these comments? That's crazy. Well, there's a way to do that. And we like to use a tool called ManyChat.

Let's just jump in; I want to show you how to do this, so you can actually build this out for yourself. Cool thing is, free of charge. No matter how you are...

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Marketing Runs Deep: Episode 25

automation Apr 21, 2021

Hey everybody, this is Bryan Hatch, founder of AutomateBIG. And I'm excited to be back here with you for another episode of our blog, Marketing Runs Deep. Talking about something that is, one of those things that everybody, doesn't really realize. What makes a great business? We serve infopreneurs, people that are selling online courses or training. We should be speaking at some way shape or form but, glad you're here with me now.

One of the things that happen, is what makes a successful business. Especially what makes us successful info-business. When I've worked with dozens and dozens, dozens, I don't know if it's a hundred clients at this point, over the last seven years? But many, many clients and many network professionals, people that I know in the space that help with, online entrepreneurs. It's funny because, what separates a successful info business from one that doesn't, comes down to one critical thing.

I'll tell it to you, by way of a conversation I had with an...

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Marketing Runs Deep: Episode 1

automation Oct 28, 2019

Hey everybody,

This is Bryan Hatch, founder and CEO of AutomateBIG and I want to be able to jump right into a review of a tech tool today to be able to teach a little more about what tools are useful in your business. And this goes for, no matter if you're an influencer getting started in brand marketing, if you sell a product or service, or if you have a lot of things like my clients do of a digital product or an event or some type of non-physical product that you offer to your customers. This is great advice to be able to set things up in your business. Now, the tool we're going to be talking about today, and it's really a set of tools, but it comes down to a marketing CRM, which is a customer relationship manager. If you don't have one of these, you need to get one.

And really there are so many of them out there it's not hard to find one nowadays. But these are tools that you track your customer relationship, so this is on the front end with your marketing efforts. If they opt...

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