Marketing Runs Deep: Episode 28

Hi everybody, it's Bryan Hatch, founder of AutomateBIG. And I want to show you today on the blog, how to get more out of your Facebook comments. So we're going to jump in on my screen and I'm going to actually show you one tactic that we've used over the past number of years. And the thing that I love to say about this the most is that this tactic that we used to utilize Facebook comments in a much better way than most people do actually outperformed a political figure that was giving a big speech the same day we were doing this.

So it's kind of funny that you look at what's going on in the world. And sometimes you're like, okay, well, how are they generating so many comments? Or how are people actually responding to all these comments? That's crazy. Well, there's a way to do that. And we like to use a tool called ManyChat.

Let's just jump in; I want to show you how to do this, so you can actually build this out for yourself. Cool thing is, free of charge. No matter how you are...

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Marketing Runs Deep: Episode 27

marketing strategy Sep 08, 2021

Hey everyone this is Bryan Hatch founder of AutomateBIG. And here we are on another episode of Marketing Runs Deep. And today, I want to talk about why handing off your marketing isn't working, and how to solve it. And I want to start off with something that may or may not work for some of my international people here but I recognize football, football, and rugby.

You know, they're all different sports, situations here but I want to just focus on one thing. Bear with me depending on how you follow sports but don't worry too much, okay? So typically, there are in a football game, like this is offense, I don't know if this is making much sense to you, but these are the people, the lineman here at the front. This is the quarterback and this is the running back, okay? So let's put into this scenario, you are the quarterback.

You own your business, you're an infopreneur, you sell online courses of training. And now you need to hand off your marketing to somebody else. Well, you need to...

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Marketing Runs Deep: Episode 26

campaigns strategy Apr 30, 2021

Hey everyone, this is Bryan Hatch founder of AutomateBIG, and I'm excited about what we're gonna talk about today. Because in the world, there are a lot of infopreneurs. Now that's a term that I like to use. Business owners that are in the knowledge commerce space is another one, or edupreneurs is something that a lot of people use nowadays.

What I find interesting about the infopreneur or the eudpreneur space, is that it's growing. I've seen multiple articles from different reputable places and I'll make sure that I put the link to those resources in this video here, but I want to make sure that you understand, there's a massive opportunity happening in that space. Over the last five years, I've really seen that a transition to online courses is everybody's jam.

You've got your Udemys, your Skillshares, your MasterClasses. There are people that are creating courses online and they're housing these platforms. Now those big platforms are generating millions of dollars in course...

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Marketing Runs Deep: Episode 24

build it strategy Apr 15, 2021

Hey everybody this is Bryan Hatch, founder of AutomateBIG. I wanted to take you on a little walk with me to talk to you about some of the things that have been going on in my businesses as I've been helping infopreneurs, people that sell online training courses, and just teach cool things. It comes down to this thing that everybody keeps talking about in this space is staying power.

If you want to create something online, and have longevity, and actually be in the business for a long time, well, there are some things you have to do. One of the things I want to make sure that I mention is that when you get into the info space, and you have some kind of cool online training, and people are jumping in pretty relatively easy, it's not that hard to find something that you have that's valuable and to get it out there. The sustainable part is the hard part. It's the staying power that people want. 

I want to talk to you about some of the things that you need to be focused on if you...

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Marketing Runs Deep- Episode 3

strategy Nov 11, 2019

Hey, everybody.

This is Bryan Hatch, CEO and founder of AutomateBIG and today I want to jump into our weekly training and talk about a subject that comes up often in conversation. It seems like every time I'm talking to somebody about how I do marketing for businesses, they always say the same thing, "Oh Bryan, I need to redo my website." I think that is such a bunch of hogwash and I want to make sure we can jump into how that makes a difference for you and your business.

Now, I'm not joking. Countless business owners have talked to me about the subject and I feel like there are three reasons why a website is important, but they're not the reasons you think that it's important. I'm going to go backwards in order from three to one. The third reason why people come to your website is to find out if you are a fly by night character. Do you actually have a business? Have you been in business for a while? They want to verify that you are somebody, that you're not going to just take their...

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Marketing Runs Deep: Episode 2

strategy Nov 07, 2019




Hey everyone,

This is Brian Hatch, CEO and founder of AutomateBIG. I'm excited to be able to jump into something that is a passion of mine today to teach you some really important tactics that'll work with your business. Again, if you're an influencer, if you're selling digital courses, events, online trainings, anything of that nature, you're going to love this. If you're selling physical products of some sort or you're selling a high priced item of some sort, this is going to be very helpful for you as well. So let's dive right in because that's what I'm here for, is to give you value so that you can go out and make a difference with your business.

And today's lesson, maybe you can guess it while I go through here. Okay, you got it? That's the whole training. Ready to go? Okay. No, what this is called is the step ladder. And everybody in their business knows that they have to have a core offering, right? You have to have something that you're selling. That's like, that is your...

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